Additive omnichannel atmospheric cues : the mediating effects of cognitive and affective responses on purchase intention
Year of publication: |
2022
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Authors: | Lazaris, Chris ; Vrechopoulos, Adam ; Sarantopoulos, Panagiotis ; Doukidis, Georgios I. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-14
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Subject: | Omnichannel retailing | PAD | Purchase intention | S-O-R framework | Store atmosphere | Store environment quality | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Einzelhandel | Retail trade |
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