Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Year of publication: |
2023
|
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Authors: | Lacoste, Sylvie ; Ben Abdelaziz, Fouad ; Youssef, Meriem |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 1, p. 188-207
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Subject: | Relationship marketing | Small firms | Sourcing | Suppliers | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | KMU | SME | Lieferkette | Supply chain | Beschaffung | Procurement | B-to-B-Marketing | Business-to-business marketing |
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