Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Year of publication: |
2023
|
---|---|
Authors: | Wang, Xingyu ; Chang, Yaping ; Li, Xinlan ; Yan, Jun |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 4, p. 1449-1466
|
Subject: | advertising response strategy | CSR advertising | dilution effect | negative product attribute reviews | product attribute advertising | Corporate Social Responsibility | Corporate social responsibility | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image |
-
Kim, Kacy K., (2016)
-
Herbst, Kenneth C., (2013)
-
Sander, Frauke, (2021)
- More ...
-
Chang, Yaping, (2023)
-
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping, (2019)
-
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun, (2024)
- More ...