Addressing the advertising of controversial products in China : an empirical approach
Year of publication: |
2009
|
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Authors: | Fam, Kim Shyan ; Waller, David S. ; Yang, Zhilin |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 88.2009, Supp.1, p. 43-58
|
Subject: | Werbung | Advertising | Alkohol | Alcohol | Verhütungsmittel | Contraceptive | Ethik | Ethics | Stakeholder | Faktorenanalyse | Factor analysis | China |
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