Adevrtising likeability and its effectiveness
Bylon Abeeku Bamfo
Alternative title: | Advertising likeability and its effectiveness |
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Year of publication: |
2011
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Authors: | Bamfo, Bylon Abeeku |
Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 21368041. - Vol. 10.2011, 1, p. 91-102
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