Adland : a global history of advertising
Year of publication: |
2007
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Authors: | Tungate, Mark |
Publisher: |
London [u.a.] : Kogan Page |
Subject: | Werbung | Geschichte |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Lerner, Franz, (1972)
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The king of Madison Avenue : David Ogilvy and the making of modern advertising
Roman, Kenneth, (2009)
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Mühr, Verena, (2011)
- More ...
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Luxury world : the past, present and future of luxury brands
Tungate, Mark, (2009)
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Branded male : marketing to men
Tungate, Mark, (2008)
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The escape industry : how iconic and innovative brands built the travel business
Tungate, Mark, (2018)
- More ...