Adolescents and handheld advertising : The roles of brand familiarity and smartphone attachment in the processing of mobile advergames
Year of publication: |
2020
|
---|---|
Authors: | Berlo, Zeph M. C. ; van Reijmersdal, Eva A. ; Rozendaal, Esther |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2020, 5 (16.04.), p. 438-449
|
Publisher: |
Wiley |
Saved in:
Online Resource
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