Adolescents’ assessments of advertisements for unhealthy food : an example of warning labels for soft drinks
Tobias Effertz; Marie-Kristin Franke; Thorsten Teichert
| Year of publication: |
2014
|
|---|---|
| Authors: | Effertz, Tobias ; Franke, Marie-Kristin ; Teichert, Thorsten |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 37.2014, 2, p. 279-299
|
| Subject: | Marketing to children | Health warnings | Understanding of advertising | Werbung | Advertising | Kinder | Children | Jugendliche | Youth | Gesundheitsrisiko | Health risk | Zielgruppe | Target group | Softdrink | Soft drink | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010479065