Adolescents’ assessments of advertisements for unhealthy food : an example of warning labels for soft drinks
Year of publication: |
2014
|
---|---|
Authors: | Effertz, Tobias ; Franke, Marie-Kristin ; Teichert, Thorsten |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 37.2014, 2, p. 279-299
|
Subject: | Marketing to children | Health warnings | Understanding of advertising | Werbung | Advertising | Kinder | Children | Jugendliche | Youth | Gesundheitsrisiko | Health risk | Zielgruppe | Target group | Softdrink | Soft drink | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour |
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