Adopting sustainable innovation : what makes consumers sign up to green electricity
Year of publication: |
2011
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Authors: | Ozaki, Ritsuko |
Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 20.2011, 1, p. 1-17
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Subject: | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Strompreis | Electricity price | Innovationsdiffusion | Innovation diffusion | Großbritannien | United Kingdom |
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