Adopting the Experiential Values Propositions as E-Atmospherics : An Illustration through the Case of E-Banking
Year of publication: |
2009
|
---|---|
Authors: | Kervenoael, Ronan de ; Ozturkcan, Selcen ; Cetin, Seda ; Soylu, Yesim |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (17 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: 15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 14-17, 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 14, 2008 erstellt |
Other identifiers: | 10.2139/ssrn.1362538 [DOI] |
Classification: | M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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