Adoption and impact of marketing performance assessment systems among travel agencies
Year of publication: |
2017
|
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Authors: | Magno, Francesca ; Cassia, Fabio ; Bruni, Attilio |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 4, p. 1133-1147
|
Subject: | Tourism | Performance assessment | Marketing metrics | Marketing performance measurement | Travel agencies | Reisevermittler | Travel agency | Performance-Messung | Performance measurement | Marketing | Tourismus | Performance-Management | Performance management |
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