Adoption of customer relationship management in the service sector and its impact on performance
Agnes K. Y. Law; Christine T. Ennew; Darryn Mitussis
| Year of publication: |
2013
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|---|---|
| Authors: | Law, Agnes K. Y. ; Ennew, Christine T. ; Mitussis, Darryn |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 12.2013, 4, p. 301-330
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| Subject: | customer relationship management | innovation adoption | relationship marketing | structural equation modelling | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Strukturgleichungsmodell | Structural equation model | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010244771