Adoption of digital marketing among tourism industry of Uttarakhand in India
Year of publication: |
2023
|
---|---|
Authors: | Anuj ; Upadhyay, Rajesh Kumar ; Kargeti, Himanshu ; Sharma, Ajay |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 29.2023, 1, p. 80-97
|
Subject: | ATDM | attitude towards digital marketing | behavioural intention to use | BIU | competitive pressure | CP | India | PEOU | perceived ease of use | perceived usefulness | PU | Uttarakhand tourism | Indien | Online-Marketing | Internet marketing | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour |
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