Adoption of mobile ICT for health promotion : an empirical investigation
Year of publication: |
2010
|
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Authors: | Cocosila, Mihail ; Archer, Norman P. |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 20.2010, 3/4, p. 241-250
|
Subject: | Gesundheitsvorsorge | Preventive care | Gesundheitsmarketing | Health care marketing | Mobilkommunikation | Mobile communications | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour |
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