Adoption of new food products : an investigation into the existence and the caracteristics of food innovators
von Harry Paul Kleyngeld
| Year of publication: |
1974
|
|---|---|
| Authors: | Kleyngeld, Harry Paul |
| Other Persons: | Veldhoven, G. M. van (contributor) |
| Publisher: |
Tilburg : Universitaire Pers |
| Subject: | Nahrung | Innovation | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Lebensmittel | Food | USA | United States | Innovationsdiffusion | Innovation diffusion | Innovationsmanagement | Innovation management |
| Extent: | V, 137 S zahlr. Tab. u. graph. Darst 8° |
|---|---|
| Series: | Tilburg studies on economics ; 12, A study on consumer behaviour |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Tilburg, Katholieke Hogeschool, Fac. Sociale Wetenschappen, Proefschr., 1974 |
| ISBN: | 90-237-2925-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000113326