Adoption of online social media innovation : who’s inside the spectrum?
Year of publication: |
2013
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Authors: | Khan Md. Raziuddin Taufique ; Shahriar, Faisal Mohammad |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 9.2013, 1, p. 21-35
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Subject: | adoption spectrum | innovation | OSM users | online social media (OSM) | Roger's work | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Innovation | Innovationsdiffusion | Innovation diffusion | Online-Marketing | Internet marketing |
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