Adoption of online streaming services : moderating role of personality traits
Year of publication: |
2022
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Authors: | Bhatt, Kedar |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 4, p. 437-457
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Subject: | Moderating effect | Online streaming service retailer | Personality traits | Self-efficacy | Technology acceptance model (TAM) | Technology anxiety | Innovationsakzeptanz | Innovation adoption | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade |
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