Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences
Year of publication: |
2020
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Authors: | Chatzigeorgiou, Chryssoula ; Christou, Evangelos |
Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 6.2020, 1, p. 25-32
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Subject: | Adoption of technological innovations | social media | distribution channels | consumer attitudes | tourism marketing | Vertriebsweg | Distribution channel | Social Web | Social web | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Tourismus | Tourism |
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