Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions
Year of publication: |
1997
|
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Authors: | Kavanoor, Sukumar ; Grewal, Dhruv ; Blodgett, Jeff |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 40.1997, 3, p. 219-227
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Publisher: |
Elsevier |
Saved in:
Online Resource
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