Ads to icons : how advertising succeeds in a multimedia age
Paul Springer
| Year of publication: |
2009 ; 2nd ed.
|
|---|---|
| Authors: | Springer, Paul |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Werbung | Advertising |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | xviii, 343 p Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references (p. [325]-329) and index Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins. |
| ISBN: | 978-0-7494-5647-4 ; 0-7494-5647-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003816413