AdultShop.com: establishing legitimacy with the “virgin” consumer
Year of publication: |
2003
|
---|---|
Authors: | Beverland, Michael ; Lindgreen, Adam |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 21.2003, 6, p. 379-391
|
Publisher: |
MCB UP Ltd |
Subject: | Adults | Entertainment | Internet marketing | Marketing strategy | Relationship marketing |
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