Advance selling in marketing channels
Year of publication: |
2023
|
---|---|
Authors: | Li, Jiaoyang ; Li, Xi |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 2, p. 371-387
|
Subject: | advance selling | channel coordination | game theory | seasonal products | Vertriebsweg | Distribution channel | Spieltheorie | Game theory |
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