Advance selling of new products to strategic consumers on flash sale platforms
Mingyang Zhang, T.C.E. Cheng and Jie Du
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Zhang, Mingyang ; Cheng, T. C. E. ; Du, Jie |
| Published in: |
International journal of logistics : research and applications. - Abingdon : Taylor & Francis, ISSN 1367-5567, ZDB-ID 1401605-9. - Vol. 21.2018, 3, p. 318-331
|
| Subject: | Flash sale | advance selling | strategic customers | new products | Verkauf | Selling | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13675567.2018.1454416 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881198