Advanced and emerging economies Generation Y's perception towards country-of-origin
Nathalia C. Tjandra, Maktoba Omar and John Ensor (School of Marketing, Tourism and Languages, Edinburgh Napier University, Edinburgh, UK)
| Year of publication: |
2015
|
|---|---|
| Authors: | Tjandra, Nathalia C. ; Omar, Maktoba ; Ensor, John |
| Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 10.2015, 4, p. 858-874
|
| Subject: | Country-of-origin | Emerging economies | Fashion | Advanced economies | Generation Y | Schwellenländer | Industrieländer | Industrialized countries | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Mode |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJoEM-11-2012-0146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489476