Advanced customer analytics : strategic value through integration of relationship-oriented big data
Year of publication: |
2018
|
---|---|
Authors: | Kitchens, Brent ; Dobolyi, David ; Li, Jingjing ; Abbasi, Ahmed |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 35.2018, 2, p. 540-574
|
Subject: | big data | customer acquisition | customer analytics | customer expansion | data integration | data management | design science | IT strategic value | relationship marketing | customer retention | Informationsmanagement | Information management | Beziehungsmarketing | Relationship marketing | Management-Informationssystem | Management information system | Data Mining | Data mining | Kundenanalyse | Customer analysis | Kundendaten | Customer data | Betriebliches Informationssystem | Business intelligence system | Big Data | Big data |
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