Advanced database marketing : innovative methodologies and applications for managing customer relationships
edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin
| Year of publication: |
c 2013
|
|---|---|
| Other Persons: | Coussement, Kristof (ed.) |
| Publisher: |
Farnham : Gower |
| Subject: | Kundendaten | Customer data | Beziehungsmarketing | Relationship marketing | Marketing | Datenbank | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 324 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index Enth. 13 Beitr. |
| ISBN: | 978-1-4094-4461-9 ; 978-1-4094-4462-6 ; 978-1-4094-7355-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009743101