Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Marko Sarstedt, Yide Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Sarstedt, Marko ; Liu, Yide |
| Subject: | Strukturgleichungsmodell | Structural equation model | Kleinste-Quadrate-Methode | Least squares method | Partielle kleinste Quadrate | Partial least squares | Marktforschung | Market research | Marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00279-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014538734