Advanced sales and competition in a service industry
Year of publication: |
2016
|
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Authors: | Carreras-Simó, Miquel |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 9.2016, 1, p. 1-16
|
Subject: | services marketing | game theory | advance sales | competition | Dienstleistungssektor | Service industry | Spieltheorie | Game theory | Wettbewerb | Competition | Dienstleistungsmarketing | Services marketing | Leistungsbündel | Bundling strategy | Verkauf | Selling |
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