Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

- The effects of sponsorship termination on the sponsored team’s fans and rival fans -- The effects of social media firestorms on company reputation and consumer behavior -- Let’s Dance a Little Bit -- Debunking greenwashing: Investigating the individual drivers of perceived greenwashing and negative word-of-mouth -- The pressure for the perfect shape -- Advertising -- Primacy Effect on Instagram Stories -- Analyzing verbal content of political spots in the 2020 U.S. presidential election -- A Content Analysis of Hegemonic Masculine Traits in Ghanaian Alcohol Advertisements -- Marketing Client Perceptions of the Advertising Agency Development Process -- Influencer in Fashion Hauls -- Made to Impress -- Consumer Hypocrisy -- An Eye-Tracking Analysis of Visual Attention In The Emotionally Appealing Commercial -- How much is too much -- Entertainment in news media brands -- The effect of humor in obesity-prevention messages and brand advertising -- Striving for More Than Just Profit -- What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case -- The power of threat and efficacy in green communication -- Gender-Neutral Pronouns and Consumers' Microaggressions Towards "Them".