Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice
Year of publication: |
2017
|
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Other Persons: | Christodoulides, George (ed.) ; Stathopoulou, Anastasia (ed.) ; Eisend, Martin (ed.) |
Publisher: |
Wiesbaden : Springer Fachmedien Wiesbaden |
Subject: | Werbung | Advertising | Theorie-Praxis-Verhältnis | Theory-practice divide | Online-Werbung | Werbewirkungsforschung |
Description of contents: |
Online Advertising/Social Networks -- Consumer Responses to Advertising -- Culture and Advertising
|
Extent: | Online-Ressource (XI, 315 p. 51 illus, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record |
ISBN: | 978-3-658-15220-8 ; 978-3-658-15219-2 |
Other identifiers: | 10.1007/978-3-658-15220-8 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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Bridging the gap between advertising academia and practice
Christodoulides, George, (2017)
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Frey, Albert Wesley, (1970)
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Bridging the gap between advertising academia and practice
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