Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative
Year of publication: |
2023
|
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Other Persons: | Vignolles, Alexandra (ed.) ; Waiguny, Martin K. J. (ed.) |
Institutions: | ICORIA / Veranstaltung <19., 2021, Bordeaux> |
Publisher: |
2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer Gabler |
Subject: | Advertising | Research | Communication | ICORIA | Authenticity | Narratives | Werbung | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Kommunikation | Werbewirkung | Advertising effects | Marktforschung | Market research | Werbeforschung |
Extent: | 1 Online-Ressource (VII, 366 p. 34 illus., 18 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 978-3-658-40429-1 ; 978-3-658-40428-4 ; 978-3-658-40430-7 ; 978-3-658-40431-4 |
Other identifiers: | 10.1007/978-3-658-40429-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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