Advances in industrial marketing theory and research from the Journal of Business and Industrial Marketing
| Year of publication: |
1997
|
|---|---|
| Authors: | Johnston, Wesley J. ; Lewin, Jeffrey E. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 38.1997, 3, p. 199-209
|
| Publisher: |
Elsevier |