Advances in Industrial Marketing Theory and Research from the Journal of Business and Industrial Marketing
| Year of publication: |
1997
|
|---|---|
| Authors: | Johnston, Wesley J. ; Lewin, Jeffrey E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 38.1997, 3, p. 199-210
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