Advances in sport sponsorship revenue forecasting : an event history analysis approach
Year of publication: |
March 2017
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Authors: | Jensen, Jonathan A. ; Turner, Brian A. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 1, p. 6-19
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Subject: | sport sponsorship | revenue forecasting | event history analysis | Olympic Games | World Cup | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Prognoseverfahren | Forecasting model | Sport | Sports | Prognose | Forecast | Fußball | Football | Großveranstaltung | Big event |
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