Advancing hermeneutic research for interpreting interfirm new product development
Year of publication: |
2005
|
---|---|
Authors: | Woodside, Arch G. ; Pattinson, Hugh M. ; Miller, Kenneth E. |
Other Persons: | Biemans, Wim (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 20.2005, 7, p. 364-379
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product development | Decision making |
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