Advancing knowledge of the global consumer culture : introduction to the special issue
Year of publication: |
2016
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Authors: | Laroche, Michel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1071-1073
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Subject: | Global consumer culture | Online research | Acculturation/socialization research | Research methodology | Global marketing strategy | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Marktforschung | Market research | Welt | World |
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