Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Year of publication: |
2023
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Authors: | Keränen, Joona ; Totzek, Dirk ; Salonen, Anna ; Kienzler, Mario |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 111.2023, p. 55-68
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Subject: | Value-based selling | Organizational theory | Theory testing | Theory elaboration | B2B | Customer value | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Kundenwert |
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