Advantages of indigenousness and firms from emerging economies
Lance Brouthers, George Nakos, Ted Randall
| Year of publication: |
2022
|
|---|---|
| Authors: | Brouthers, Lance Eliot ; Nakos, George ; Randall, Ted |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 14.2022, 1, p. 20-37
|
| Subject: | advantages of indigenousness | emerging market firms | Romanian firms | umbrella branding | Schwellenländer | Emerging economies | Indigene Völker | Indigenous peoples | Rumänien | Romania | Markenführung | Brand management | Wettbewerbsvorteil | Competitive advantage | Multinationales Unternehmen | Transnational corporation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2022.119428 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012800161