Advergaming and in game advertising : an approach to the next generation of advertising
Gérald Marolf
| Year of publication: |
2007
|
|---|---|
| Authors: | Marolf, Gérald |
| Publisher: |
Saarbrücken : VDM, Verl. Dr. Müller |
| Subject: | Werbung | Computerspiel | Videospiel |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 161 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-8364-0285-9 ; 3-8364-0285-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004918710