Adverse influence of brand commitment on consideration of and preference for competing brands
Year of publication: |
2007
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Authors: | Desai, Kalpesh Kaushik ; Raju, Sekar |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 24.2007, 7, p. 595-614
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