Adversing as information : matching products to buyers
Kyle Bagwell ; Garey Ramey
Year of publication: |
1993
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Authors: | Bagwell, Kyle |
Other Persons: | Ramey, Garey (contributor) |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 2.1993, 2, p. 199-243
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Subject: | Werbung | Advertising | Informationsökonomik | Economics of information | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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