Advertisement and Consumer Behaviour : A Study on Fast Moving Consumer Goods (FMCG)
Year of publication: |
2023
|
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Authors: | Kaur, Inderjit ; Kumar, Rajender |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Konsumgüterindustrie | Consumer goods industry | Werbung | Advertising | Konsumgüter | Consumer goods | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (10 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Economics and Social Sciences(IJRESS), Volume 7 -Issue 12-December -2017 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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