Advertisements in DVR time : the shelf life of recorded television commercials in drama, reality, and sports programs
Bob Kent, Buffy N. Mosley, David A. Schweidel
| Year of publication: |
2019
|
|---|---|
| Authors: | Kent, Bob ; Mosley, Buffy N. ; Schweidel, David A. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 1, p. 73-84
|
| Subject: | Digital Video Recorder | Shelf-life | Fernsehwerbung | Television advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2018-042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012007145