Advertiser acculturation in Japan: examples from foreign actors
Year of publication: |
2005
|
---|---|
Authors: | Martin, Drew |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 17.2005, 2, p. 71-83
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Japan | Japanese culture | Foreign actors |
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