Advertising a new product in a segmented market
Year of publication: |
2006
|
---|---|
Authors: | Buratto, Alessandra ; Grosset, Luca ; Viscolani, Bruno |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 175.2006, 2, p. 1262-1267
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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