Advertising a product to face a competitor entry : a differential game approach
Year of publication: |
2018
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Authors: | Buratto, Alessandra ; Wrzaczek, Stefan |
Published in: |
Decisions in economics and finance : DEF ; a journal of applied mathematics. - Milano : Springer, ISSN 1593-8883, ZDB-ID 2040574-1. - Vol. 41.2018, 2, p. 463-487
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Subject: | Differential games | Nash equilibria | Marketing | Market entry | Spieltheorie | Game theory | Nash-Gleichgewicht | Nash equilibrium | Markteintritt | Werbung | Advertising | Nichtkooperatives Spiel | Noncooperative game |
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