Advertising age : the principles of advertising and marketing communication at work
Esther Thorson ; Margaret Duffy
| Year of publication: |
2012 ; internat. ed.
|
|---|---|
| Authors: | Thorson, Esther ; Duffy, Margaret |
| Publisher: |
[Mason, Ohio] : Cengage |
| Subject: | Marketing | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 176 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-111-97046-7 ; 978-1-111-97046-8 |
| Source: |
Persistent link: https://www.econbiz.de/10009285148