Advertising and anthropology : ethnographic practice and cultural perspectives
Timothy de Waal Malefyt and Robert J. Morais
| Year of publication: |
2012 ; Engl. ed.
|
|---|---|
| Authors: | Malefyt, Timothy de ¬Waal ; Morais, Robert J. |
| Publisher: |
Oxford [u.a.] : Berg |
| Subject: | Advertising--Social aspects. | Anthropology. | Werbung | Ethnologie | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 186 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-85785-201-4 ; 0-85785-201-9 ; 978-0-85785-202-1 ; 0-85785-202-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009623732