Advertising and competition in the ethical pharmaceutical industry : the case of antihypertensive drugs
Year of publication: |
1999
|
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Authors: | Rizzo, John A. |
Published in: |
The journal of law & economics. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0022-2186, ZDB-ID 218304-3. - Vol. 42.1999, 1,1, p. 89-116
|
Subject: | Arzneimittel | Pharmaceuticals | Nachfrage | Demand | Werbewirkung | Advertising effects | Preiselastizität | Price elasticity | Wettbewerb | Competition | USA | United States | 1988-1993 |
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