Advertising and conspicuous consumption
Year of publication: |
2006
|
---|---|
Authors: | Krähmer, Daniel |
Published in: |
Journal of institutional and theoretical economics : JITE. - Tübingen : Mohr Siebeck, ISSN 0932-4569, ZDB-ID 232799-5. - Vol. 162.2006, 4, p. 661-682
|
Subject: | Werbewirkung | Advertising effects | Markenimage | Brand image | Nachfrageinterdependenz | Interdependent preferences | Signalling | Spieltheorie | Game theory | Theorie | Theory |
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